Women and vaping: breaking myths and revealing realities

Vaping has often been viewed through a male lens — from the marketing of devices to the design of vape mods and flavors. But in recent years, more and more women have stepped into the vape space, both as users and voices shaping the industry. Yet myths and stereotypes continue to circulate, creating confusion around women and vaping that deserves to be cleared up.

One of the most common myths is that vaping is somehow less appropriate for women, or that it’s simply a trendy habit among influencers. In reality, many women turn to vaping for the same reasons as men — to quit smoking, to manage stress, or to enjoy a social alternative without the smell and stigma of cigarettes. And they do so with just as much intention and awareness.

Health concerns are another hot topic

Some women worry that vaping might have unique health risks based on gender. While research is still growing, current studies show that the health effects of vaping do not differ significantly between men and women. However, women may experience stronger cravings or responses to nicotine due to biological factors — a point worth discussing with a knowledgeable vape specialist when choosing devices or e-liquids.

There’s also a myth that women who vape are less informed or less serious about the products they use. The truth couldn’t be further from that. Women are asking smarter questions, researching ingredients, and driving demand for transparency in the vaping industry. Many are also pushing brands to step up with better designs, cleaner flavors, and more inclusive messaging — which is slowly but surely changing the market.

In terms of trends, flavored e-liquids like fruit, mint, or dessert profiles remain popular among female users. But don’t be fooled — many women are also into bold tobacco blends, powerful devices, and even cloud-chasing. The assumption that women prefer only sleek, minimal devices is outdated. Choice is the key factor, not gender.

At Vape Lounge, we’ve met women at every stage of their vaping journey — from those transitioning off cigarettes during pregnancy to those using low-nicotine setups to manage anxiety. We’ve also seen a rise in female hobbyists and DIY coil builders, showing that the stereotype of the male vape nerd is long gone. If you have questions about safer devices, softer throat hits, or how vaping might fit your lifestyle, we’re always here to help. Visit us in-store at 147 Great Ancoats Street in Manchester, or call us on 0161 637 6066. You can also reach out by email at hello@vapelounge.uk — we always take the time to give honest, judgement-free advice.

The vaping community should reflect everyone who uses it — and that includes women from all walks of life. Whether you're vaping to quit smoking, stay in control of nicotine, or simply enjoy it, your reasons are valid. It’s time we stop seeing vaping as a male-dominated space and start recognizing the power of choice, freedom, and knowledge among female vapers.